"What's right isn't always popular. What's popular isn't always right." ~Albert Einstein

This quote means that the right thing isn't always the thing that's popular. It isn't always what's trending. It isn't always what everyone thinks is cool. It also states that what's popular isn't always what is right. It isn't always what is best for you. Just because everyone does it doesn't mean its the right thing to do. For example you go to a party and everyone is smoking weed. Just because everyone is doing it doesn't mean its CTR. Just because its popular doesn't mean its the right thing to do. Helping out people might not be popular for example but it sure is the right thing to do.